The Smart Approach to Money

A party of explorers was driven by a storm from the Amazon River far out into the Atlantic Ocean. They had no fresh water aboard, and for days they drifted, suffering untold agony from thirst. They almost perished for the lack of fresh water. To the great delight of all aboard, a ship finally hove in sight. They signaled it frantically to come near, and asked for fresh water. The captain signaled back: “Let down your buckets. There is fresh water all around you.”

The explorers were not aware that the Amazon River remains fresh more than a hundred miles out to sea. These men were drifting in a body of fresh water and were almost perishing from thirst. Many people are like these explorers. In the midst of plenty, a world overflowing with abundance, they are begging for opportunities. Opportunities are as plentiful as the air. They are all around you. Let down your buckets and draw on that inexhaustible ocean of latent ability.

You may be thinking, “Yea, that sounds great but the economy is pretty tough right now.”  Contrary to what you might believe, a recession is possibly the best time to launch a new business or to expand an existing one. It’s also a great time to get ahead in your career. I know this sounds counter-intuitive, so let me ‘splain.

First, the media goes nuts during a recession. They turn a little bit of negativity into a mountain of pessimism. This makes a lot of people financially paranoid. People become socially conditioned to expect the worst.

If you buy into this social hysteria, you become a victim too.

But if you tune out such stupidity (not watching TV helps a lot) and maintain a grip on rational thought, you’ll see some amazing opportunities popping up everywhere you look.

During such times people get scared and start cutting back on expenses. They cut some of the fluff from their lives. They stop buying so much stuff they don’t need.

This causes some businesses to do poorly, especially businesses that don’t provide stuff we really need. We can live without new credit cards and gas-guzzling SUVs for a while. Those non-essentials can be put off.

We also become more sensitive to receiving genuine value. When we spend money, we want to make sure we’re getting a fair deal.

Consequently, businesses that provide genuine value can actually do better during a recession. More people will flock to those businesses in tough times, while the fluff businesses will become more and more paranoid.

In the USA there are a lot of fluff businesses. Many are based on the moocher mindset, trying to extract money without providing fair value in exchange. A lot of the dead or dying financial companies are like that. The American auto industry has been contracting as well, at least in part because they’ve been creating inferior products that people don’t really need. (I own a Honda, despite the fact that I could have gotten a significant discount on GM cars. I looked at some GM cars and quickly concluded they sucked. Other family members weren’t so lucky.)

A lot of people have been learning that job security doesn’t mean much these days. More than 500,000 Americans learned this lesson last month when they lost their “safe and secure” jobs.

The Stupid Approach to Making Money

Lately I’ve seen a lot of people, some of them friends, do some really dumb things in an attempt to earn more money. They buy into lame money-making programs, join and promote useless get rich quick schemes, and fall prey to scammers.

The common pattern is always the same — they’re focused on trying to make more money. They make it their top priority. They think about it constantly. But they keep getting sucked into trying to make money without providing any real value, and it’s unsustainable.

In the end this sort of thing eventually self-destructs. The only way to succeed with it in the long run is to find lots of suckers and basically rip them off in order to enrich yourself. Most people have a strong enough moral resistance to this sort of thing that they’ll sabotage themselves from going too far with it. This isn’t a path of long-term abundance. It’s a path of scarcity.

As a general rule, the people I know who are most focused on trying to make more money this year are doing worse, not better. In some cases they’re doing much worse. A few have lost or are in the process of losing their homes.

The exceptions are those that are able to sufficiently kill their conscience, so they can remove any incongruencies about ripping people off. But again, this is a pretty rare exception. Most people would rather deal with scarcity than knowingly rip people off to get ahead, so they just make the bare minimum to meet their needs and avoid getting ahead.

The Smart Approach to Making Money

There is a smarter approach, however.

Instead of focusing on trying to make more money, put your time and energy into CREATING and DELIVERING real value. Find a way to give people what they want and/or need.

Take note that the keywords here are CREATE and DELIVER.

Creating value means expressing your unique talents and skills in a way that can potentially benefit others.

Delivering value means ensuring that other people are actually receiving and benefiting from the value you’ve created.

If you don’t do both in some fashion, then it’s going to be hard for you to generate sustainable income, especially during a recession. I’ll explain why.

If you only create value but don’t deliver it, then your value isn’t being received by anyone. So how can you receive value (such as money) in return?

I see this problem a lot with creative types such as would-be artists, musicians, and writers. They may spend lots of time honing their craft, but if they don’t actually get that value into the hands of sufficient numbers of people, they struggle financially, and this hurts them creatively too. A goodly number of these people are currently seeing their homes in foreclosure now.

The sad thing is that some of these people work very hard. But they spend too much time creating and not nearly enough time delivering. They watch people they consider hacks pull ahead of them. The hacks may not be as good on the creative side, but at least they’re getting their value into people’s hands, and on some level people are appreciating their work.

I went down that road myself. In the late 90s, I went bankrupt, even though I was working very long hours and creating a lot of potential value in the form of a computer game my company was developing. My problem was that I didn’t do a good job of getting that value delivered. I relied on publishers to do that, and for various reasons the game was never released. That resulted in years of wasted effort, aside from the valuable learning experience that is. So I know where this road leads because I traveled it.

On the other hand, if you only deliver value but don’t create it, then you’re delivering someone else’s value. This isn’t a terrible approach in the short run, but it’s a short-sighted long-term strategy if this is all you do. There’s nothing particularly special about delivering other people’s value. Anyone can do it. Anyone can sign up for affiliate programs or join an MLM program or become a reseller. If this is your primary means of generating income, your long-term outlook is weak. The better this works for you, the more it will draw competitors into your field. Eventually everyone will be working harder and harder for scraps. This happens all the time. This strategy can be especially weak during a recession, as more people turn to less expensive sources for the same value you deliver, squeezing your profit margins thinner and thinner.

Bloggers fall into this trap when they rehash other people’s content and don’t really have anything unique or compelling to say. A year later their niche is flooded with competitors doing the same thing. And hardly anyone is earning decent income from it.

The most viable long-term strategy is to create AND deliver value. You can mix and match other strategies with it, but this should be your primary method of income generation. If you get good at creating and delivering value, you can basically write your own ticket and enjoy lots of abundance.

That’s it for now. While you ponder that, be sure to check this out.

Where Does All Your Hard Work Lead?

The hardest part about working on something is wondering,
“When is this going to pay off?”

But the truth is that the work is its own reward. 

For me, creating content is like making art. In my experience,
I am always happy after I create a piece of content. Whether
it’s an article, blog post, online ad, email series … whatever.
I like looking back on them and being like, “yeah, I made that.”

For crying out loud, I even researched, wrote and edited an
ebook for 30 solid days. Found myself editing content at all hours of
the night and day.

I’m not a famous writer by any means, but this ebook (created under
my pen name Shelby Cannon) is still producing a small residual
monthly income nearly 4 years later. It was good experience. I
learned a ton of stuff that I’m still using today. 

I think the important thing is to just continue working on something
all the time, no matter what.

Yesterday I created a capture page, wrote a new blog article,
follow up with 10 prospects and emailed more than 50 businesses
trying to get new clients.

Oh, I also worked out, hung out at the coffee shop, took about 100
pictures, and created this email post. 

Am I an expert at what I’m doing? Not really.

But the more I work, the more things begin to come together. I get
an idea of what works and what doesn’t work. You trim the fat and
cultivate the prime morsels?

Take The Conversion Pros for example. My first couple of months I got
like zero signups and a few trial members. But I kept working it.

I started spending a little money on ads and following up with prospects,
and now my sales are way up. If I didn’t keep my effort level high, I never
would have figured that out.

The trick is to find SOME way to keep your effort level up during the
moments where you would rather just do something else. That’s the
million dollar question—how do I trick myself into doing things I don’t
particularly want to do?

Grant Cardone has some good advice on this: basically you need to
understand the fact that the amount of work required to get what you
want is going to be 10x what you think actually needs to get done.

Wrote an article? Great, write 10 more.

Posted to Instagram? Great, post 10 more times.

Emailed a potential client? Great, email 10 more.

Once you resign yourself to the fact that whatever you choose to do is
going to consume your entire life, doing the actual work doesn’t seem
so bad anymore. You just roll up your sleeves and get started.

Grant Cardone has another great book which was a follow up to his
10x Rule book called, “Be Obsessed or Be Average.”

The title is pretty self-explanatory, but the crux of the book basically says
that there are two types of people in the world: the mediocre and
the high performers. 

The book is wonderful and well-worth the purchase. I can’t possibly go
over everything in there that I loved, but here are a few points:

  1. If you’re obsessed, people will try and drag you down by saying
    that you’re working too hard, that you don’t have balance in your
    life, etc.
  2. Family and friends are some of the worst balloon poppers you’ll
    find because your closeness to them implies that they have your
    best interests at heart.
  3. People will say you’re crazy.
  4. Being obsessed with something is good and should be encouraged.
    If everyone was obsessed with their work, the world would be an
    incredible place—imagine if Steve Jobs was more common.
  5. Obsession can be healthy, but has a bad connotation because of
    drugs/sex/other vices.
  6. Cardone was addicted to drugs and says he transferred his obsession
    from unhealthy behaviors to healthy ones.

Am I obsessed? Yeah, I guess you could say that. Nothing right now is more
important to me than my long-term goal.

And let’s say worst case scenario I work on it this entire time and it DOESN’T
happen? Maybe I wouldn’t hit my exact goal, but I would get close.

What do they say?

“Aim for the stars and you’ll hit the moon.” — Abraham Lincoln

I could care less about Entertainment Tonight, CNN, fake news, Facebook, or
any of the political or financial shenanigans going on. I’m trying to build a future
of less stress and less worry—precisely what a passive income lifestyle provides. 

While you ponder that, be sure to check this out.

Where Does Passive Income Lead?

I want you to start thinking about how your life would be impacted
 if you took the time to create some streams of passive income.
Suppose you succeed. What then?

What would your life be like if you were receiving an extra $100
per month in passive income? What about an extra $500? $2500?
$10K? 50K?

At what point do you shift from that wouldn’t make much difference
to that would be nice? Then when do you think, That would really
take off some pressure

What amount nudges you into I could live off of that amount?
Then when do you think, Wow… I could really upgrade my
lifestyle with that

And if you want to think beyond that, where do you start thinking,
Hmmm… I wonder what I’d do if I earned that much without
having to do anything? What would I actually do with my time then?

It may surprise you that one of the reasons people avoid earning
passive income is the fear that arises from being confronted with
that last question. People often spend so much of their lives
distracted by the daily grind of work, bills, and social obligations
that they rarely give much thought to the bigger questions. Suppose
you actually do succeed here in a big way? Then what?

If your end game looks bleak, empty, and meaningless, that’s going to
hold you back. You’ll sabotage yourself before you get very far.

If you didn’t have to work and money kept flowing to you month after
month, what would you do with your time? Would you play video
games all day or do drugs or sit around watching TV and eating?

I actually found it pretty difficult to succeed in creating passive income
until I was able to answer these questions seriously. My answer changes
from time to time, but the core is that I want to spend my life growing,
creating, and sharing. I want to keep adding something of value to the
substance of the universe. Whenever I keep doing that, regardless of
how much money I’m making, I feel happy and fulfilled.

The irony is that if you answer this question honestly, you’ll probably
come up with something that you could just as easily do when you’re
broke, although perhaps not at the same level.

Because of my passive income streams, I can afford to be really lazy if I
wanted to. I could sit around doing nothing for weeks on end, and my bills
would still be covered. For some people this may sound like paradise, but
it presents its own challenges. If you’re not careful, you could easily slide
into a serious depression in this kind of situation. People receive a lot of
fulfillment from work, but if you no longer have to work, will you still be
able to motivate yourself to tackle new challenges, or will you do little or
nothing because you can?

Many people have created passive income streams that cover all their
expenses, and they ended up depressed and listless. Some try to keep
the treadmill going by creating even more passive income streams, but
their hearts just aren’t in it, and they eventually burn out.

My life flows nicely when I remember to use my time for creative
endeavors. It doesn’t flow so well when I allow myself to feel like
I’m swimming in time with nothing meaningful to do.

It may seem premature to think about this now, but I think it’s pretty
important. If deep down you know that the end game of creating passive
income is going to be a bust for you — that you’ll just end up living
like a big loser day after day — then will you really be motivated to
get there? That would probably require a lot of pushing and force to
get yourself to take action.

If, on the other hand, you can envision a pleasant and fulfilling
end game scenario, I think it will be much easier to create
passive income streams in a more peaceful and flowing way.
There will still be work to do, but at least you won’t be
internally fighting yourself along the way.

If anything stops you from earning passive income, what will
it be? It’s undoubtedly going to be something inside you. The
external action steps are certainly doable. You may screw
things up in the beginning — I sure did! — but if you persist
and learn from your mistakes, it’s largely a done deal that
you’ll succeed. As I mentioned in a previous post, people
were earning passive income thousands of years ago. Surely
you can learn this as well. So the only thing that’s really
capable of stopping you here is you.

While you ponder that, be sure to check this out HERE.

Fine-Tuning Your Money Vibe

Every relationship in your life contributes to the overall vibe
you’re putting out. This includes all the different ways you relate
to money.

For example, if your job sucks and doesn’t pay you very well,
and you try to manifest money on the side, that probably won’t
work so well because each time you go to work at your job, you
risk re-triggering the vibe of feeling financially under-appreciated.

This is where lots of people get stuck with the Law of Attraction.
They put out conflicting vibes every day. They may visualize
having more money and feeling abundant and grateful, but then
they go to the grocery store, and they buy cheap, low quality
food because in the back of their mind, they’re saying to
themselves that they can’t afford the good stuff. And that
naturally cancels out the vibe of abundance, so the result is no

If your current circumstances cause you to emit conflicting
vibes, then even as you go through the motions of acting in
accordance with a scarcer financial situation than you’d like,
keep your vibe focused on that of abundance. The best way to
do that is by holding the heartset of gratitude. So even if you
buy cheap, low-quality food, hold the vibe that you’re grateful
for it and that you appreciate it.

Feel appreciative that such food exists and that it’s within your
budget. And then look at the high quality stuff, and emotionally
invite it into your life. If possible, find one way in which you can
splurge for higher quality items, like buying a few organic
apples, and feel grateful that you can do that. And when you eat
those apples, really enjoy them, and intend to receive more of the

But do NOT beat yourself up for not being able to afford what
you desire. That will only lower your vibe.

Praise yourself for succeeding at what you’re already
manifesting, and then command your senses to adjust to a
more abundant part of the spectrum of reality. Be patient
with yourself — you’ll get it.

Whenever you start feeling bad about your financial
situation, see that as a form of feedback. Let it become
an immediate trigger to refocus on your desires. Say to
yourself, “Okay, obviously I don’t want this. So what
do I want instead?” Then think about happier alternatives;
allow your mind to go there, and let the resulting new vibe
flow through you.

Manifesting money is a fun challenge. It’s definitely doable
if you approach it from a place of playfulness, knowing, and
power. It does involve some discipline, but the discipline is
mental and emotional, not physical.

While you ponder that, be sure to check this out, HERE.

Aligning Money with Your Beliefs

When manifesting money, start small and work up to larger
amounts. See it as a score you’re aiming to increase, but don’t
put larger amounts on a pedestal by assuming they’re more
difficult to manifest.

I started with manifesting pennies in the Summer of 2006. Then
I graduated to nickels, dimes, and quarters. I focused on quarters
for several weeks. Then I progressed to dollars to $100 to $1000
to $10K to $50K. Overall it took less than a year to go from
manifesting pennies to manifesting $50K.

After that point I become more interested in non-monetary
manifesting and had some especially fun times with manifesting
in my social life — friends, mentors, and other yumminess.
In fact, I honestly feel that manifesting money is a bit boring
compared to all the other cool stuff you can manifest. It’s like
playing a video game and obsessing over the score. That can
be fun for a while, but eventually you want to focus on more
interesting aspects of the game world.

If you can get good at manifesting coins, you can manifest
larger sums too. The process is the same. Only some limiting
beliefs of yours may stand in the way. But as you gradually
upgrade to larger sums, you can collapse those false beliefs.

Money comes to you through the filters of your beliefs, but
you don’t have to change your beliefs radically. You just have
to open enough of a portal in your beliefs to allow different
sums to come to you.

Coins may be found on the ground while you’re walking
around. Bills will sometimes be found on the ground too.
Larger sums may manifest in the form of exchanges, business
deals, inheritances, inspired action, and other ways. Assume
that those larger sums are right in front of your face, staring at
you and screaming at you to notice them. You just have to tune
your vibe to the right frequency to pick them up.

I’ve noticed that as I’ve shifted my vibe to manifest larger
sums of money and to manifest new experiences in other parts
of my life, I seem to fall out of resonance with manifesting
smaller sums. I’m not as good at manifesting coins as I was in
2006. That’s because my vibe isn’t tuned in to the coin
manifesting frequency as much.

I’ve tuned my vibe to focus on that part of the perceptual
frequency. I also feel more excited and playful about
manifesting in these other areas as opposed to adding to
my financial score.

While you ponder that, be sure to check this out.

Getting the Right Money Vibe

Remember that money is nothing but a number. Or it’s pieces of
metal and paper. How could it possibly be more powerful than a
conscious human being such as yourself?

If you think that once you have money, you will become stronger,
you’re crazy. Absolutely deluded! More likely — if you actually
did manifest money from that kind of vibe — you’d grow even
weaker. This would be a bad outcome for you, even though it seems
like what you want. You’d be a weak-minded, weak-hearted person
with more money, and you’d still see the money as more powerful
than you, even while it’s in your possession.

You’d then become attached to it and afraid of losing it because
you’d still mistakenly see it as a power source. It would become
a source of security for you, a constantly vulnerable one. The more
money you had, the more paranoid you’d become about losing it.
This would really mess you up big time. So be very, very glad that
you naturally attract less money when you think of money as a
power source. If you invite money into your life from that crazy
frame of giving away your power, then money will become your
Master, and you will be forever its slave. Don’t even go there!

If money has no power, then why manifest it at all? In truth, you
don’t need to. But if you wish to manifest money, then do it as a
game. Money is a toy you can play with. Get excited about the
experience of manifesting money, but don’t put any attention
into what you’d do with the money once you have it. It’s merely
a number.

If you desire something you think money will give you, then
focus on that desire directly, not on the money you think you
need to get it. Money may or may not be part of the manifestation

Only focus on manifesting money directly if you’re capable of
seeing the money as a plaything, like a video game score. It’s only
something to manifest for fun, not something to get all worked up
and stressed about.

Once again, do NOT give your power away to money. You must
know that money is completely powerless. All the power is within
you, never out there.

While you ponder that, be sure to check this out.

Don’t Confuse Desire and Detachment

People often get confused about the relationship between desire and
detachment. Aren’t they diametrically opposed? How can you have
both at the same time? Isn’t desire a form of attachment?

No, these aren’t in conflict. They coexist perfectly.

Let me ‘splain.

Desire is about what you wish to create. You could describe this
vibe as passion, excitement, or even lust. It’s a delicious pool of
emotions you summon by focusing on a new target. The stronger
your desire, the better, so amp it up!

Detachment, on the other hand, is about how those desires ultimately
manifest for you. When you become too attached to when and how
your desires show up, you screw up the manifesting process. Instead
of holding the vibe of playfulness and abundance, you start sending
out signals like concern, worry, and stress. Don’t do that!

Would you become stressed and worried if you couldn’t find enough
coins on the ground? Would that vibe improve your performance? No,
that would only lower your performance.

When you notice that you’re getting frustrated, pause, breathe, and go
back to the desire side. Hold that vision of the creation you wish to
experience, and wallow in the positive sensations of being there in
your heart, mind, and spirit. Know that physical reality will soon
catch up, as long as you keep holding the right vibe.

When you feel moved to take action from a place of passion and
excitement, not stress, then go ahead and let those actions flow
through you. It will seem to be more work to stop yourself — you’ll
feel like you’re chickening out and holding back if you stay still.
Follow your impulses. But don’t worry about the immediate results
of those actions. There may be some twists and turns along the way.

When manifesting money, it’s especially important that you don’t
give your power away to money. This negates your creative ability,
and the money probably won’t arrive if you do that. This is a VERY
common mistake.

You can’t effectively wield the power of manifestation by believing
that you can manifest something you desire (i.e. money) while
simultaneously believing that something you desire has power over
you (i.e. money).

If you want to manifest money, you CANNOT believe that money is
a power source. Money cannot give you wealth or abundance or

happiness. It really can’t give you anything. Money just sits there —
all the power comes from you. If you believe that having more money
will give you any additional power at all, then you’re actually holding
the vibe that says, “I’m too weak to attract money.”

You’ll have to get a job instead.

Think of it like this. If you want to manifest money, but you believe
that money is its own power source, then deep down you’re giving
money the power to say no to you. If money has power, then it can
refuse to show up.

Instead of this crazy wrong approach, in your mindset and
heartset, you must KNOW that you’re completely 100%
dominant over money and that money is completely 100%
submissive to you. You’re in total command of it. If you order it
to show up, it must obey you. It has no power of its own. It cannot
refuse you.

When you manifest money, you are COMMANDING it to come
into your reality. You’re the CREATOR. Money has no choice but
to obey you, but only if you wield your true power. If you give your
power away to money, then you empower money to deny your
requests. Money will say, “Well, if you’re letting me decide, then no,
I’m staying over here.”

If you approach money like a power source of its own, then by
trying to manifest it, you’re really trying to overpower it, and in
such a contest you’ll usually lose. That contest, however, is

completely internal — and pretty much insane. It’s like trying to
arm wrestle yourself. How can you win? It’s a false reality you’re
projecting because you aren’t ready to fully wield your own power

While you ponder that, be sure to check this out.

How To Manifest Money

The most important aspect of manifesting money is to approach it
from the right heartset. Think of your heartset as the overall vibe
of your relationship to the activity of attracting money. How would
you describe that relationship? Is it greedy, needy, excited, hopeful, etc?

If you approach this process from a place of neediness, clinginess,
scarcity, or too much seriousness, you’ll most likely fail. That’s
the right vibe for attracting nothing — or for making things worse
by attracting unwanted expenses — but it’s not the right vibe for
attracting money.

So if you come at this from a place of saying, “I really need $1000
to pay my rent next month, so I’m going to focus hard on
manifesting it via the Law of Attraction,” well… good luck with
that. But I’d bet against you.

A slightly better vibe is that of hope, but this is still a pretty weak
vibe. Hope won’t get you very far.

A much better vibe is to come from a place of curiosity and
experimentation. Go into a state of childlike wonder. With this
vibe you may begin to generate some interesting results.

An even stronger vibe is to generate feelings of playfulness and
excitement. This is a great vibe for manifesting money. 

When you want to manifest money, it’s important to know that it’s
already there. If it’s hidden at all, it’s hiding in plain sight,
waiting for you to notice it and pick it up. This applies whether
we’re talking about cash found on the ground or opportunities that
will generate cash.

Know that the cash and the opportunities are right in front of your
face. You just have to adjust your “eyes” to see them. You do this
by shifting your vibe — your frequencies of thought and emotion —
to one that’s capable of detecting the money.

It’s fun to think of this vibe-shifting process as shifting dimensions,
as if you’re tuning in to a different perceptual frequency spectrum.
That other reality was there all along. You just couldn’t see it
before because you were tuned in to incompatible perceptual
frequencies, frequencies that made the money invisible and
undetectable by your senses. Maybe you were stuck on the red
part of the spectrum, while the money was hanging out in the blue

Obviously your senses pick up a lot as you go about your day, but
you only notice a puny fraction of all that input. In order to manifest
money, you need to tune your senses to bring to your attention useful
input that you’ve been subconsciously dismissing as irrelevant
background noise. This tuning process takes some time, but you can
definitely do it.

When it comes to creating a vibe of playfulness and excitement,
children can easily be more masterful than adults. This is the same vibe
we need to recreate as adults in order to manifest whatever we desire.

While you ponder that, be sure to check this out, HERE.

Break Free From Your Limiting Beliefs

Limiting beliefs can seriously hold us back in life. But most of
the time such beliefs are invisible to us. They control some of
our thoughts and behaviors behind the scenes, enough to curtail
our results in some area of life.

For example, if you have the false belief that mistakes and failure
are bad, then you’ll avoid many growth and learning experiences
because you have to be willing to fail in order to build new skills.

As another example, if you have the belief that rejection is a bad
thing, you’ll avoid approaching new people, and you’ll miss out
on many wonderful social connections.

Where do these beliefs come from?

Many limiting beliefs get installed during childhood, but that isn’t
always the case. The pattern is that your mind drew false
generalization based on one or more specific events. It assigned
questionable meanings to those events, and those interpretations
are disempowering you. As a result your mind blocks you from
taking certain actions, even though the actions may be reasonable
and intelligent choices.

In order to remove a limiting belief, it isn’t enough to identify and
acknowledge it. You may be aware of some of your limiting beliefs,
but awareness of them isn’t necessarily enough to keep them from
operating in your life. You may be aware that rejection isn’t such a
terrible thing, but your subconscious is still conditioned to avoid it.
Awareness is an important part of the solution, but it isn’t the whole

For example, in my early passive income journey, my biggest limiting
belief was, “If I hire other people, they won’t care about the work as
much as I do.” I believed that it would be discouraging and draining to
manage people who were mainly there for the paycheck. So naturally
I didn’t hire anyone. Who’d want to work with people who don’t care?

Fast forward some time later after deciding to make it bigger and recruit
help. The interesting thing wasn’t that we hired people. It was that we
hired people who really cared about the work we were doing. People did
more than was expected of them.

This was a big shift for me, and it opened a lot of new doors.

While you ponder that, be sure to check this out HERE.


Unconscious Thinking vs. Limiting Beliefs

You have a few basic options for dealing with unconscious limiting

Your first option is to ignore them. Let these mental subroutines
continue to run as they will. If you do this, you’ll most likely live
an okay and mostly average life, assuming your limiting beliefs
aren’t too extreme. You won’t get anywhere close to your potential
as a conscious human being, but you can still be a proud and
worthy mammal. If it’s okay to continue your life on pretty much
the same terms as you’ve been living it, then there’s no real mandate
to deal with your limiting beliefs. They’ll exert a lot of control over
how your life turns out, but if you don’t mind experiencing more of
the same, that’s your choice to make. This is essentially the same as
accepting that your past programming is the real you.

Your second option is to try to overpower your limiting beliefs. You
can attempt to use your force of will to resist by pushing yourself to
take action again and again. You may put systems in place to force
yourself to get moving and keep moving, such as by increasing the
negative consequences of quitting. This can be done, but the effects
are usually very short-lived, and it can be mentally exhausting to keep
it up. This strategy essentially means that one part of your brain is
fighting another.

The third option is to dissolve your limiting beliefs. Instead of
resisting them, you can release them. By dissolving a limiting
belief, you can remove it permanently so that it no longer
subconsciously affects your thinking. Essentially this means that
you’re deleting the old subroutines that got installed in early
childhood since as an adult, you no longer need them. In place of
the old beliefs, you could try to install new ones, but you could also
leave the slate blank and allow your brain’s own logical thinking to
fill in the gap.

As an adult you no longer need childhood beliefs to keep you safe.
You can use your fully developed neocortex to make more
intelligent decisions. You can base your decisions on your knowledge,
life experience, skills, and outcome predictions. These mental skills
were less developed when you were a child, and so you needed your
limbic brain to protect you. But in adulthood you can use your life
experience and knowledge to determine that lions may still be
dangerous while public speaking generally isn’t.

It would be terrific if our brains automatically did this garbage
collection as we got older. To some extent they do, but it seems to
be a very gradual process. We also tend to become less emotional as
we age, which can reduce the effects of childhood conditioning. But
we can still speed this process along by doing some manual garbage
collection to clear out the clutter of limting beliefs that we no longer
need. I really think it’s wise to do this, especially during our 20s and
30s, so these beliefs don’t restrict the kinds of goals we can set and
accomplish in life.

Think of how nice it will be to go off on your own travel adventures
with all your trip expenses covered by your income streams, so that you
continue to earn just as much income while you’re away. No need to
ask anyone’s approval or permission — you can just go. Remember
that this isn’t some crazy fantasy. If you can dissolve those limiting
beliefs that are getting in your way and get into the flow of action,
this is all very doable. Just don’t tell your boss what you’re up to.

While you ponder that, be sure to check this out.