Choosing the Right Affiliate Program

Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.

Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining.

When do they issue the commission checks? Every program is different.

Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

How are referrals from an affiliate’s site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.

What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission.

This is especially important if the program you are in offers low sales to be able to hit ratio.

Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.

Lastly, what is the amount of commission paid? 20% – 80% (and some cases, 100%!) is the commission paid by most programs. .01% – .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.

Marketing 101

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing.

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers.

If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product.

Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge paychecks you will be receiving!

USB Positioning

That’s the second of my three points. I’ll give you a quick illustration of it from the information-marketing world where I mostly live.

In the insurance and financial services industry, every insurance salesman and financial advisor wants more leads, more appointments and more new clients.

He wants to get them with less stress and struggle, and if he gets them by holding free seminars, he hates what they call ‘plate-lickers’ – people in the room just for the free food.

The trade journals read by these financial professionals are chock full of advertisers promising to get them more leads, more clients, fill their seminars with a plethora of tools; more and better web sites, social media, mailings, etc. and to boost their closing ratios with better sales presentations, power point presentations and sales scripts and techniques.

The ads offering all this tend to pull about 200 leads in any one month, in any of these journals.

A client of mine and I also sell means of getting more leads, more appointments, more clients, doing seminars without free meals and closing more sales to this same industry. But we launched by advertising information titled: “Creating Trust In An Understandably Un-Trusting World: The Secret Desires Of Today’s Clients And How the Financial Advisor Can Prosper By Fulfilling Them Or Be Punished By Ignoring Them”

Our ads pulled over 600 responses; 300% more responses, and better quality responses to boot.

Our online marketing is kicking butt too. Why? We did a “Subway”. We used unique positioning.

If you’d like to do some research on that. I suggest two books:

Propaganda by Edward Bernays. The True Believer by Eric Hoffer.

Okay, there are two of three.


These two directly link to a very important secret I mentioned earlier – the higher the income, the more you’re paid for WHO you are, not WHAT you do.

That IS a game-changer.

Now, the third point:


The most certain way to go broke and stay broke is insisting that everybody’s your customer. It may be true that everybody could or even should buy your product but it is never true that everybody is motivated to buy.

The Magic Of Knowing Why People Really Buy

A quick story: I had an info-marketer client with a good system for dentists to make an extra $50,000 to $100,000 a year using their offices only on Saturdays, with somebody else doing all the work – the details don’t matter.

We quickly saw that the buyers were almost all 50 to 60 years old. We dug into why they were buying, and discovered their motivation was to stack up money for retirement.

This allowed us to devote more resources towards marketing solely to dentists over the age of 50 and to reposition the product and its story as “the best way for a dentist to add an extra $500,000 to $1-million to his retirement fund in 5 to 10 years with no extra work and no savings taken from current income”.

Because we got on target with a buyer group’s motivational reason for buying, we brought in huge sums at blinding speed, easily.

I could tell you 100 different stories – very different in their businesses – with breakthrough results from precisely the same play: being on target with a motivational reason for buying.

All three of these tactical applications are of the same Influential  Communication and Game-Changer Marketing Gold Key #3: which is:  People want something new, unusual and different.

The Magic of Self-Creating Influence

I need to begin with a story. It’s not about a law-abiding character, or a role model. But for one key, it demonstrates the value of taking aggressive action based on fundamental principles. It reveals the opportunity I have for you and your business.

This establishes one of the 7 Gold Keys to Influential Communication & Game-Changer Marketing …

#4: People buy stories, not stuff…

Benny Binion has a statue erected to him in Las Vegas, where he was a founding father of casinos. He also created the now famous World Series of Poker. His father was a horse trader, who took little Benny along on his trips and introduced him to gambling. Benny introduced himself to losing.

After a long run of chasing the next big score, and being chased by bookies and others he owed money to, Benny had a BREAKTHROUGH.

Stop here for a second…

You’re probably not a desperate, degenerate gambler. But that Shiny Object Syndrome I spoke of is this: Chasing the big score, looking for “magic” – when real achievement is always based on implementation or sound fundamentals.

Benny’s BREAKTHROUGH was the realization that he was on the wrong side of the equation.

I called it: being on the wrong side of the cash register.

He reasoned:

Why shouldn’t I be the guy everybody hands their money over to, instead of the guy handing over the money?

For Benny, this was a game-changer. He became a bookie. And when he discovered he had an arch competitor, Dirty Ben, claiming his Dallas, Texas territory, on September 12, 1936, Benny Binion emptied all but one round of his Colt .45 into that competitor’s chest.

He then turned the .45 on himself and put the last bullet through his own shoulder so he could claim self-defense.

It worked.

Benny became king of the gambling rackets in Dallas, and then took his ill-gotten gains to Vegas at its very start, established one of the most famous casinos, and later, the famed World Series of Poker.

Let’s Talk About Your Breakthrough

Consider which side of the cash register you are on. It’s time to change sides…

Money’s always moving. You want it moving TO you, and you don’t need a gun to eliminate competition.

Learn How to Place Yourself In a Category of One

I’m going to show you how to place yourself in a category-of-one with Influential Communication, no shots ever fired.

But remember, if you won’t take aggressive action once you see the path, I can’t help you.

Re-positioning yourself to be magnetically attractive to customers, to cooperation from others, to money is not about tricks.

It’s about fundamental principles.

In the past few years, the Internet space has been overrun with smart marketers trotting out new tricks after new tricks after new tricks; new media platforms, new software, new moneymaking doohickeys.

People have been chasing after these things like Benny chasing after his next big score.

You keep hearing that if you make a certain number of Facebook posts or Tweets or put up enough videos in enough places or master the “Google”… that the world will beat a path to your doorstep.

It’s Time To Break Out Of A Pattern That Isn’t Working

The thing is, in order to make all that happen you need to manage a time[1]consuming, confusing monstrosity of social media accounts, blogs, and video channels and…

Just when you’re barely above water with it all, there’s one more new gimmick…

How’s that working out for you?

This pattern isn’t something new. Business owners have long been advertising victims. Salespeople have long been told that if they just learn one more closing technique, all will be well.

The Bright Shiny Object Syndrome has been a destructive force for a long time.

It holds people hostage to activity instead of achievement.

Here Is The Real Secret of Wealth Creation

So, let me get to the secret… Here it is. Ready?

It’s not really WHAT you do; WHAT media you use or don’t use that creates wealth.

It’s doing it for the right WHO, and being recognized by them as the right WHO.

In other words, it’s about creating “magnetic influence” with people able and willing to reward you generously for your particular knowhow or information about products and services.

A deeper secret: the higher up the income hierarchy you go, the more you find the people at the top are paid more for WHO they are than for WHAT they do.

Your big breakthrough just won’t be found in yet another new trick bought off the shelf. It’ll require you to actually be a magician.

Tools alone are as useless as is construction without architecture; construction without solid foundation.

You need a strategy for using tools. You need a foundation of self-created influence.

Networking 101: Removing the Struggle

Okay, so the first (1) idea was about “networking” and about the power of the communication era.

The second idea is (2) is about you having more people (prospects) coming into your funnel. And that’s happens by creating a vacuums. The more that you are pointing people in towards your Network Marketing program the better.

Warm marketing and “center of influence” marketing is a fundamental key of successful MLM. The mistake though that many Networkers make is not knowing exactly how to expand their warm market. It’s a mistake to push people into the “cold” market (ad co-ops and mail-order) to early. Without an early and successful journey into their warm markets, your new people won’t have the conviction nor will they have the communication (about your MLM program) to effectively patrol, execute and prospect their “leads” they get through their cold market efforts.

#2: Always be looking at that vacuum, and always understand when you present your opportunity, whatever it is, and you keep feeding people power points of information, i.e., this is your the fax-on-demand, this is the tel-a-seminar, your recruiting tapes and what have you. The web-site. Always take yourself out of the picture and point to the platforms. Get away from trying to “close” (sell) people and get into informing people.

The mistake Networkers make is that they try to “become the issue”. Which they shouldn’t be. Because if you teach “celebrity” or that having a robust personality (selling) is a critical factor in your operation, you’ll wash away the bulk of your potential downline.

Because the masses can’t sell and don’t want to be in your selling business. Naturally, solid relationships and having “people persons” in your downline is what we all strive for.

But I’d rather make the process of prospecting relatively easy for people so I can (A) attract more people and (B) let the system attract the right kind of people for my business.

So if we erase people’s need to be “sales types” and we simply get them to blitz the market with our information, so which is easier? Getting a video or a tape to everyone you they know or trying to train them to do one-on-one combat with their friends through “by the book” in home presentations? I find that most networkers are terrible recruiters. It’s a communication and belief thing. But I can still take someone who has “ignorance on fire” and train them to just get the information out.

What you must try to do is get your new people into “success” as fast as possible. And I don’t care if it’s only enrolling a handful of “friend customers” on a bottle or two or whether it’s enrolling one or two business types or whether it’s just getting the new guy to $200 to $500 per month.

But you really have to work your tail off getting the “right people” on track and with some modicum of success. Here’s why…..

99% of all successful networkers have had an “out of the gate” success. In other words, their first blitz (90 days) was successful. Which is the mental movie they simply can’t ever forget or get out of their mind. What I’m saying is that that success becomes their servant and they then feel compelled to relive the feelings of excitement, joy, acclaim, accomplishment and raw success of their earlier conquest.

But it works both ways. Remember that. If it’s slow start (for them) your business is in trouble and if they can get into successful patterns your long term viability with that person is almost guaranteed. Another subtlety is that they never have to reach mega-bucks. Remember, average people can’t make above average money. It’s universally incorrect.

Just get them to “click” from struggle and “nothing” to something worth sharing a beer over and even if they never reach more than a thousand or two per month (ever) they’ll stand a much greater chance of sticking around than those that start pitifully.

You mentioned the “right” kinds of people. Who are they and how can I spot them coming? Forget about trying to motivate people. Because a motivated pip squeak is still a pip squeak. Instead, play the teacher-student routine. So what I do is give me new people an agenda (a plan) to follow. Did they get me their “reasons” for joining that they wrote down? Did they get me a list of a 100 people we (together) can prospect? Are they on the company’s monthly auto-ship program? What was their first job? What kind of work ethic do they have? Did they complete and get my new person questionnaire back to me? Things like that.

See, this is my business. And as the owner of my business, I’m selective of my time, the people I invest time and money into and all of that. [Smiling] Oddly enough, that’s how the real world works. But yet in MLM it’s like a free for all and people waste their time with unqualified people.

MLM is a is not half as hard or half as “sophisticated” as so many people try and let on that it is. It’s relatively easy once you know how. Then it’s just a matter of keeping a sense.

The Insanity of MLM

People do not need coaching and training conference calls to remind them to go to their regular jobs each day! But yet in MLM, we tend to become obsessive in training people about the littlest things. Like having training tapes about self-motivation and “how to use the phone” during a prospecting call. Why the training?

Is this THAT hard? Are we working with social misfits and morons who don’t already have ambition or people skills? What’s with that? STOP letting your upline patronize you!

The harder the “system” is to teach & explain, the more contrived it is. Anything contrived is rarely understood and what is hard to understand is hardly ever duplicated.

Is your web site too confusing? Does it take too many pages and too many “courses” to explain your opportunity?

What ever happened to the simplicity of everyone developing $1,500 a month in sales volume?

Duplicating nothing means getting people to perform obvious tasks that become a ritual in their daily lives. Like brushing your teeth, placing your MLM ads and going to work. It’s just what we do. Therefore it is not painful or sought as a distraction.

The insanity of many networkers, for the ones that habitually fail at MLM I mean, is their persistent delusion that everyone (including them of course) can recruit ONLY “builders” and no one is responsible for developing a customer base of at least $1,500 a month in total sales.

Keep It Simple & Learn To Duplicate “Nothing Special”

Step One: Get a group of 5-10 people you know on products. Monthly.
Step Two: Use the SYSTEM to find “builders” who can do step one.

People Give Leadership Away: Possibly one of the worst environments you could participate in with regards to MLM, is a team with numerous “voices” and multiple systems and marketing strategies. I call this “prosperity prostitution.” An example of this weakness is as follows:

  • Unqualified people are allowed into authority positions.
  • “Writers” (booklets and fax-on-demand) become “the leader.”
  • People without 100 active in their download are allowed to “train.”
  • People with LARGE ego’s and BIG mouths are handed the microphone and encouraged to train the team in actions the big mouth has never perfected or even accomplished himself.
  • Sales ability is confused with leadership potential.

There Are Not Two Systems In FEDX or McDonalds.
Only One System. Only One Way.

Then Why Do Most MLM Teams Have 10-15 Different Systems?

  • Out of weakness and weak leadership, underlings with little experience are allowed and virtually given the leadership position, simply because they can “speak” well and because they have created some “new” tool.
  • When confusion shows up, people begin to question authority and to fear the system at large. Too many “systems” lead to downline rot.
  • All families, governments and corporations use a hierarchy to distinguish who is the leader and who amongst the team is “next in line.” In your MLM team, is there weak and watered down leadership or is their a clear platform of leadership and a commanding hierarchy of leaders?

Think twice before you jeopardize your MLM by handing over your downlines attention to an undocumented so-called leader.

Think twice about working with and/or endorsing someone’s “new marketing system” who themselves have proven to be weak, fickle & inactive.

Think twice before you allow your newbies to be seduced by some self-appointed MLM Guru who clearly speaks like a “con man” and who uses HIGH NUMBERS and hype to romance your new members.

Think Twice Before You Donate Your Precious Time Into Something That Only Pays Minimum Wage!

Fine Point: In general, we as people are expected to earn ONLY what our job pays. If you’re a cop expect to earn $28,000 to $44,000. If you are a school principal, expect to earn $38,000 to $58,000 dollars. And so is life. More times than not, we earn what our job pays. NOT what we are worth.

Consider This Mind Shift or New Paradigm: In Multi-level, we do not have to work for what the MLM pay plan pays-we can CHOOSE THE HIGHEST PAYING one there is! You do not always have that luxury or option in a traditional income earning position. But in MLM you do have that option!

Why in MLM would you work for $100 when for doing the same work, you could earn $2,000? It just would not make any sense to choose the $100. And yet networkers do that all the time. {smiling} Not smart.

a DIRECT SALES Lesson of The Ages

CONTINUITY is when you sell something and there are imbedded “upgrades” that the customer is virtually “forced” to whip out more money for. And this is the “rich uncle” to any BACK-END sale. Another way to look at continuity is this:

Maybe the consumer isn’t “forced”, but they feel the relationship between the 2nd, 3rd and 4th item for purchase is so closely related to the original item-that they bought-that they feel compelled to upgrade to the NEXT related item.

On IMPULSE. Without a SECOND thought. WITHOUT buyers remorse.

In essence, I beat the system. Here’s how:

• I never run out of people to prospect into my MLM and…
• I never run out of money to promote my MLM to because I have courses to sell.
• I always enroll 100+ people per year.
• I always make (1) MLM money and then (2) mail-order money.
• My mail-order profits ERASE my ads costs so I advertise for FREE!
• My downline uses this system. That’s why I have SO MANY people!
• Because this does better than work. This is a PHENEMENON!

The Network Marketing Impulse Equation

1: Marketing idea #45: Stop chasing money! Focus on people. Take the focus off of yourself. I talk to a lot of people and I do a lot of consultations and it’s one of the common themes that I hear from loads of people who are new to MLM.

2: Which is that they think this is a business about money and because of the products. When in fact, the business of MLM is people and the product is a duplicable marketing system.

3: Here’s an example: You take a guy is used to making $780.00 every single week. Almost eight hundred bucks a week. Now he is in mail-order or Network Marketing and all of a sudden he is not being paid today (or this week) because in Network Marketing you are paid after the fact. In direct response mail-order you have to mail out letters or place classifieds and you may not make back your investment for a week to six weeks!

4: So this is a new way for people to start earning and a new way to start being paid. Yes we accrue money 24 hrs a day seven day’s a week. And then when you get really good at this hopefully you start making money (and lot’s of it) every single day!

5: Which a lot of people do through retailing of their MLM products. Which is cash in people’s pocket immediately. Which is marvelous and over looked a lot these days!

6: Nonetheless, that’s how many Networkers think: Like, “what did I make yesterday”?

7: And they just joined and they aren’t even retailing yet!

8: And it’s because they’re only thinking about themselves and haven’t started servicing other people yet! It’s like, “I just joined this Network Marketing deal and I have been it for 10 day’s I haven’t gotten a check yet”.

9: Stop thinking about that. What I want you to focus on is service.

10: Remember, MLM is a people (service) business.

11: What can you do for other people? Can you mail them one or two training tapes? Can you host a conference call and interview decent with all of your people on the line? Hey, why don’t you sponsor one of those! There’s tons of ideas like that.

12: But most of all, get your people to get the message out.

13: Focus on other people. Stop standing in front of the mirror looking at yourself. You aren’t the issue. Be a Good News Merchant. No more Lottery. The idea about stop chasing money. No more lotteries. No more maybe’s. No more quick fixes. No more get rich quick!

14: Right now today, look what your doing! You are diligently learning and relearning your craft. You’ve invested money and time into yourself and I think that is brilliant of you! Now teach your downline to do the same thing. Question-what if all of your people were as hungry as you and such a “good student” as you are being right now. Then what! Never forget this: What you do your downline does in excess. So tell them what you do!

15: I think the two biggest things you need right now that could totally change your life, right now, is (#1) better information and (#2) a better environment.

How I Market Using People Anxiety as My Control

I call what I do GENETIC RESPONSE advertising.

Listen, if you’ve found yourself reading my “letters” over and over again and you have sort of felt something, like some magnet pulling you forward, you are supposed to. I create my sales letters so once a person starts reading them-they can NOT stop reading. Thus, the more a person reads of what I write, the deeper and deeper they go into my SALES PROCESS-then bam-people BUY!

What this is, is an advertising style, a methodology actually, that brings who ever reads the ad copy-or hears the voice mails-to a bubbling boil. It’s a “coded” technique that disengages the ad itself and employs the readers to sell themselves.

Dirty Trick #19: Do You “Qualify”?

This is one beauty of a dirty little trick. The whole basis behind this one is that a person interested in your offer doesn’t see an “order now” button, or a download your product here sneaky pete payment link. Nope. What they see instead is a “Click Here To See If

You Qualify For This Special Offer” form in where they will need to give their name and email address before they even get to see the details of the offer.

Now, is that smart, or is that smart??

Not only are you making sure that your prospective customer takes action, which gets them in the buying mode, but at the same time you are snatching up their email address to build your mailing list. Wow! That’s a really cool idea, right?


And the best part is, you really get a chance to see how many people are interested in really learning more and maybe buying your special offer or product.

Not only that, but even IF your potential customers decide NOT to buy your product, you STILL have their email address so you can send them other offers later on! It’s a win-win for you.

If you know how to create an online email sign up form, and use a redirect page, then this could be a super handy little trick for you to try out next time you run a new product of yours.

This dirty trick is recommended for those that want to see how much interest customers have in their product, to build up intense curiosity through the “qualifying” process, and to build their mailing list quickly.

Network Marketing Failure Techniques

1) They Quit to Soon: Often……… when people die, they are judged not by how much money they earned in their life, but rather, how hard they struggled to achieve their wealth. Read about Abe Lincoln, Ben Franklin or John F. Kennedy and put that fact to the test.

And so it is with life. It’s not our successes that push us ahead, but rather it’s our botched up ideas, screwed up investments and poor judgement that winds up kicking us into the Rolls-Royce.

In fact, people fail forward. Failing and then failing some more is time well spent. I should know. I failed and lost money for eight years in MLM before I built my first Million dollar downline. If you quit, it’s always too soon. Switch programs as you would switch investments, if you absolutely have to, but never quit MLM!

2) No Cash Flow: When you start your own small business, out of self-preservation, and logic, you begin your challenge with loads of “911” money set aside to assist you in times of weak trade. Not Networkers though. They begin a program with less than $500 to invest into marketing and with less than 2 people that they themselves can/will bring into the deal. When you put this stuff down on paper, can you see how masochistic this is?

3) People are Taught To Duplicate Hype. Not Business: Most so called “opportunity calls,” where the MLM Guru is holding court on a live conference call, could be likened to a group of men discussing a “pyramid scheme” rather than a business! For example, this is what many “calls” would sound like: “you can get to $15,000 a month” and “Here is how you do it in six months!” Now tell me, is that a fair statement to be said by any leader? How can they be so blatantly and totally MISLEADING? (here’s how-see below)

All Con Men & Politicians Know: “The larger the “number” the greater the perceived benefit will be in relation to that statistic.”

Teach truth and justice. Here is what my team teaches our people in our MLM program: “Go out and get 5-8 people that you can recruit. At the same time, go out and “move” at least $1,500 dollars a month in products. Get as many people as you know on the products. On a monthly basis. THIS will drive your product volume to $500 to $1,500 per month. Now, once you get your 3-8 “builders” on your front line, teach them exactly what I just taught you, i.e., to go out and get 5-10-15 people you know to USE THE PRODUCTS.

Step One: Get a group of 5-10 people you know on products every month.
Step Two: Use the SYSTEM to find “builders” who can do step one.

Do not teach “money clubs” or teach your part-timers that they too can make $10,000 to $25,000 a month.

Example: At a regular job, the owner does not “con” his help and whisper in their ears, “you can be me in six months” does she? All hype.

Please as of right now, stand for the lies no longer!

4) People Look For The Wrong People: The reason we use reports like THIS and our web sites to prospect for us, is because we are looking for people who are looking for us. So simple isn’t it? We are NOT trying to talk our friends into anything. We are NOT trying to convert our local product consumers into MLM Guru’s and we are NOT trying to convince anyone of anything. We let the system sort, select, search and sponsor for us.

But yet people in MLM, in general do the opposite. They….

Step One: Get a group of 5-10 people you know on products. Monthly.
Step Two: Try to get their customers to racket up to “builders.”

Plus, virtually NO ONE is teaching “MLM 101,” which is this: “Everybody is responsible for acquiring $1,500 in product volume or they are not working.” That simple. That straight cut. That direct. In fact, with the $1,500 per month bench mark, everyone is instantly accountable and their actions can be measured.

“Look for people who are looking for you and do not try and turn dieters into downline builders. Look for MLM’ers who can network instead.”

5) Get Your Objectives Straight: You are NOT in MLM to use products or to make friends. Those are sub-sets or benefits. Not feature attractions. Your objective is to earn $2,000 to $5,000 per month. Your objective is NOT to “lose weight” or to use pycnogenol. If it is, forget the MLM and just buy those items down at Wal-Mart and save yourself undue stress, the humiliation of defeat, wasted time and a used-up bank account.

Now, in order to achieve your $2,000 to $5,000 goal you need to:

1) Use the products and learn to love the products.
2) Get 5-10-15 people you know as direct customers to the company.
3) Begin your advertising and collect and gather 5-10 “networkers.”
4) Teach your new recruits the system of gathering networkers.
5) Help everyone to get to at least $1,500 per month in sales volume.
6) Place your ads for next month. NEVER stop the gathering. NEVER!
7) Never stop advertising for MLM’ers who can recruit other networkers!
8) End each month with $15,000 to $25,000 in total downline sales volume.
9) Collect your check of $2,000 to $5,000 from the MLM company.
10) Earn at least $2,000 per month prospecting via sales of how-to courses

Dirty Trick #18: Shh! This Is Secret

Who doesn’t want to know a secret? It’s human nature to want to be included into some secret club, or inner circle society of special people. And this dirty trick exploits that desire to the max!

Ever been to a web site that has a little window pop up either when you first enter the page or leave it? Yes, you probably know these are pop-up windows. Who doesn’t? But the might of the trick isn’t in what these are, but what they have inside them that counts.

Try sticking a “You Have 2 Minutes Left To Claim Your 30% Discount Off The Regular Price Of Our Product”, or a little “Why Didn’t You Buy?” survey link in there, then offer a special “For Your Eyes Only” discount to make your potential customer feel like they truly are the only ones getting this kind of preferential treatment.

Pop ups aren’t the only way to use this trick though. You can also create your own little “secret society” or “members only” newsletter or web site and have your visitors sign up to gain instant, free, access to this area. But make sure you have something inside of it!!

Or information there for your members to play around with.

This is an outstanding trick to use to build up your subscriber list while you’re at it too.

Yes, some people find pop ups annoying, but when it comes to being part of an “inner circle” of money-savers, they’ll make an exception.

To go along with this same trick, you can also use words on your sales page like “Secret,

Revealed, Discover, Uncovered, etc.” as a means of gaining more sales too.

Think about this for a second. If someone selling their “top secret methods” that make them truckloads of cash were going to “spill the beans” and let you in on it, wouldn’t you want to be included? Marketers know it. That’s why they use it to their advantage.

And here’s a free secret, most of the “top secret secrets” aren’t really secrets at all!

Just common marketing sense.

Everyone enjoys getting the inside scoop on something, no matter what it is. Don’t you?

Recommended usage of this dirty trick is for anyone that wants to try and get a higher conversion rate on their sales.