The hardest part about working on something is wondering, “When is this going to pay off?”
But the truth is that the work is its own reward.
For me, creating content is like making art. In my experience, I am always happy after I create a piece of content. Whether it’s an article, blog post, online ad, email series … whatever. I like looking back on them and being like, “yeah, I made that.”
I think the important thing is to just continue working on something all the time, no matter what.
Am I an expert at what I’m doing? Not really.
But the more I work, the more things begin to come together. I get an idea of what works and what doesn’t work. You trim the fat and cultivate the prime morsels?
The trick is to find SOME way to keep your effort level up during the moments where you would rather just do something else. That’s the million dollar question—how do I trick myself into doing things I don’t particularly want to do?
Grant Cardone has some good advice on this: basically you need to understand the fact that the amount of work required to get what you want is going to be 10x what you think actually needs to get done.
Wrote an article? Great, write 10 more.
Posted to Instagram? Great, post 10 more times.
Emailed a potential client? Great, email 10 more.
Once you resign yourself to the fact that whatever you choose to do is going to consume your entire life, doing the actual work doesn’t seem so bad anymore. You just roll up your sleeves and get started.
Grant Cardone has another great book which was a follow up to his 10x Rule book called, “Be Obsessed or Be Average.”
The title is pretty self-explanatory, but the crux of the book basically says that there are two types of people in the world: the mediocre and the high performers.
The book is wonderful and well-worth the purchase. I can’t possibly go over everything in there that I loved, but here are a few points:
- If you’re obsessed, people will try and drag you down by saying that you’re working too hard, that you don’t have balance in your life, etc.
- Family and friends are some of the worst balloon poppers you’ll find because your closeness to them implies that they have your best interests at heart.
- People will say you’re crazy.
- Being obsessed with something is good and should be encouraged. If everyone was obsessed with their work, the world would be an incredible place—imagine if Steve Jobs was more common.
- Obsession can be healthy, but has a bad connotation because of drugs/sex/other vices.
- Cardone was addicted to drugs and says he transferred his obsession from unhealthy behaviors to healthy ones.
Am I obsessed? Yeah, I guess you could say that. Nothing right now is more important to me than my long-term goal. I could care less about Entertainment Tonight, CNN, fake news, Facebook, or any of the political or financial shenanigans going on. I’m trying to build a future of less stress and less worry—precisely what a passive income lifestyle provides.