Dirty Trick #2: SHOCK VALUE

I’m sure you’ve heard the term “shock value” before. Well that’s what this tactic is all about. Shocking your readers or customers. Some folks will use foul language to shock their readers. Some will use incredible stories. And still others will tell them how they have made huge mistakes.

How many times have you heard or seen these:

  • *I WAS A LOSER UNTIL I. . .*

Or something similar. Those get your attention don’t they? Sure they do! And that’s why they get used. They suck you in and make you want to keep reading.

Let’s be honest here. If you can’t do a simple thing like generate more interest in what you’re selling, then you won’t make any money. Simple as that.

People, despite what they might say, want to be successful at one thing or another in life. And they want to be the best at it. If they feel they can better their own lives through your tragedy all the better. That’s one less person they have to compete with! Plus, they won’t feel stupid by making that same mistake. Even better.

Use this tactic sparingly though. Too much can turn off your prospects and have them hunting for their answers somewhere else.


This has to be one of the BEST ways to generate sales. Controversy creates two types of interest. Negative and positive. And both forms of interest work together to make you profits.

How exactly?

Well, let’s do a quick example. Person N and Person P. Person P loves what you have written and can directly relate to what you have said. Person N on the other hand thinks you’re an obnoxious creep full of insane beliefs. Both Person P and Person N comment on your writing.

They read each other’s comments and they are inflamed by those comments. So, they begin a back and forth battle of words based entirely on what you had to say! Now comes Person S, Person V, and Person C. They add their two cents and take sides of who’s right and who’s wrong.

Then come more comments. And more, and more.

And if you’re selling something that expands on your initial post, you’ll get both those that hate what you had to say, and love it, buying your product. The negative folks will want further proof that you’re a total moron while the positive folks will want to learn more about what you are teaching, or saying.

Every single day, millions of folks hop onto the internet and have something to say. Most likely they’ll do this through writing. Whether it’s through an article, an email, or a blog. The “trick” is to make what you discuss controversial through your writings.

Don’t be BORING. That won’t do a thing for you. The essence of creating controversy is by using passion. If you’ve had a bad experience with another person, tell people about it. If you really love a particular product, or person, tell people about it. But be sure that your writings can convey the passion that you feel whether it’s negative or positive.

If you are effectively creating controversy through your writings, most people that read it will either love what you have to say or hate it. Either way, they’ll TALK ABOUT IT. And if you give them a chance to communicate how they feel about it, this will lead to more profits in your pockets!

But, in order to use controversy you have to be willing to take a stand on a certain topic. No “wishy-washy” comments will do. If you make people angry, GOOD!

But don’t back down on your opinions though. That defeats the purpose of using this tactic completely. If some people don’t like what you’re saying, who cares?? At least you had the guts to stand up for what you believe and say it. And that’s the point that will come across to those that love your writings.

I KNOW FOR A FACT this works. Jason Cainis a living example of this dirty trick. He uses controversy in his writings and makes immense profits from the dust he stirs up. Some folks hate him. Some folks love him. The love-hate factor doesn’t really matter though. What DOES matter is that people are reading what he has to say. And they are LISTENING. And, they are BUYING.

Another terrific example is a fellow by the name of Stuart Hyphym. He creates controversy through the amount of money he charges for products he sells. He lets his readers know that he charging extremely low prices for their products to his customers. And it works!

He’s earning good money from using controversy. The whole idea of this tactic is to speak your mind, send off a spark, and watch it build into a roaring flame.

Internet Marketing – The Ultimate Dirty Tricks

Its’ no secret that many Internet Marketers use “dirty tricks”. Although many of them won’t admit to the fact. Still, it’s the TRUTH! Some of them may not even realize they’re using them. And some of them DO know. The latter half are the folks that are raking in the cash daily.

What IS a “dirty trick”? Well, that’s easy. It is a sly method used by people every day to get a desired reaction out of another person. Or at least that’s my take on them. When you think of these words, you may think “rip-off”, “unethical”, or “illegal”.

Let’s get one thing straight right off the bat. These tactics are NOT illegal. They are NOT unethical. They are NOT a rip-off.

But they ARE a bit on the “crafty” side. Crafty or not, the point is THEY WORK. And if you’re NOT USING THEM, then you’re LOSING MONEY.

So, why did I call this collection of tactics “Dirty Internet Marketing Tricks” then?  Because they are psychologically “sneaky”. They scream out. . .


And boy do they ever get that type of reaction. Whether you consider yourself the most honest person in the world, you still want to know what these so called “dirty tricks” are, don’t you?

Maybe to arm yourself against them. Or maybe to even use them yourself. The fact of the matter is, you are here, reading these words right now regardless of the reason. So the title I used WORKED TO GET YOUR ATTENTION AND MAKE YOU TAKE THE ACTION I DESIRED.

And really, it’s simply a matter of human nature. People always want to know the dirty secrets that others seem to be hiding. Why do you think all those “rag mags” sell so well? Sure, you probably know that most, if not all of the stories published are a load of tripe. But you still want to read it. Even if it’s just to prove to yourself you were RIGHT and it’s nothing but a pack of filthy LIES.

Dirty trick I know. That’s the point!

Stay tuned as we dive into my #1 favorite dirty trick in the next installment.

The Problem Isn’t the Problem

Too many new people online are struggling because of all the noise, and hype, and marketing tactics geared towards making you think making money online is hard, and you need to buy a bunch of stuff to figure it out.

It’s time that you got the real help you needed, so you can stop wasting time and money… and create the dream life that you and your family, and those you were meant to help deserve.

The truth is, there’s an overwhelming amount of “gurus” and overnight “experts” peddling all of their latest solutions…

Doing their best to make you think it’s hard to build income online, so you feel like you must have their latest “secret,” or “strategy,” or “trick.”.

In most cases, it’s just a trick, or fad that won’t work in 6 months anyway. The problem is actually just the opposite…

You’re confused because you’re trying to do too much!

The main reason why you haven’t made your first $100,000 online yet is going to go against everything you’ve been taught since you were born…

You’re trying to do too much.

ESPECIALLY if you’re new and don’t know much of anything about internet marketing… The less you do… the better.

It’s a hard concept to grasp because we’re taught from the second we’re born that “time is money” and the harder and longer you work… the bigger your reward will be.

But I’m going to flip that logic upside down and show you how to keep increasing your income while you work less and less.

Because, in the online space where nearly everything you need to do to make money online can be automated or done for you…

It’s not about how hard you work… or how long you work… It’s about what you do… and how often you do them…

And, in the beginning, you need to do them daily.

But when it only takes 30 minutes… you and anybody else has time to do that.

And before your brain goes into “this sounds too good” mode…

And when you stay committed long enough to doing 3 simple things daily…

You’ll just wake up one morning somewhere between today and 90 days from now to a business that is exploding… and it will never stop…

Even if you stop to take a break from your “grueling” 30 minute workday.

Don’t underestimate the power of this 3 step plan just because it’s so simple.

All of the hard, techy stuff is done for you…

  • The products are done for you…
  • The sales pages are built for you…
  • The customer service, product delivery, payment processing, and everything else is done for you…

These simple 3 steps are all you have to focus on daily to build and scale your business to any level you desire.

Bottom line… It’s the PROVEN model of success followed by the highest earners.

If you COMMIT to doing these 3 things DAILY, you will have a massively successful.

Don’t over complicate things.

This business is simple.

It just takes consistent effort.

The ONLY 3 things that you EVER have to do…

  1. Build an audience (List) of people, in an area of interest that you enjoy, who have problems, needs, wants, and desires that you want to help solve.
  2. Build your knowledge and skill in that area of interest so you can provide value daily and become the expert that they seek. (Expert status is shocking easy to achieve).
  3. Build your income by sending a single email daily that provides free value, and recommends products and services that pay you commissions, and are perfectly geared towards solving the needs of the people on your list.

First, I want you to notice a couple of things…

Number one… notice how the 3 steps flow seamlessly together…

Build a list…

Become a source of value to that list so they’ll listen to your recommendations…

Send a value based email daily that recommends great products and services that you earn commissions.

I told you that this is all incredibly simple.

Second, notice how once you get going, you can run your entire business in the time it takes to send a single email.

When you have a list that’s building… and you have even the smallest level of knowledge and/or skill…

All you have to do is send a quick email, and you’re done.

Creating Long-Term Predictable Wealth

You’ve been taught forever that in order to make more money… you have to spend more time.

It’s simply NOT true!

This changes everything you know about making money.

There are a few proven steps that help make this possible, part of what I call a predictable formula.

And a formula is awesome! Because a formula is like a recipe. When you have all of the ingredients…

Added at the right time… In the right way… it ALWAYS produces the same successful result.

Think of the recipe for Coca-Cola as an example.

Every single can of Coke made tastes the same… or in other words is a SUCCESS.

Because it’s a formula, and a time-tested process.

And it’s based on the principles of creating wealth that have always existed.

Some of it may seem like a foreign language.

But, to make more money in less time with less work… you need to know why and how everything works.

Let’s just take products for example. An obvious necessity in the formula, because you know for a fact that you need a product or service to recommend in order to make money.

There are products and services ready and waiting for you in every single area of interest you can imagine.

But… When you understand how the formula works, you’ll see why how you get paid from each has a huge impact on your business.

The fastest way to get started making money online is to have an understanding of what you need and why… but let other people do all of the tech stuff, so you can focus on the simple daily action steps that actually make you money.

The more you automate, the quicker and easier it is to get into profit mode.

Think of each individual task as a “piece” of an entire puzzle. A puzzle can’t be finished if there are any pieces missing.

Your business is the same.

To start thinking like a person who wants to create real, long term, predictable wealth. Here’s how real, LONG TERM wealth is created…

LONG TERM Wealth is created ONLY when you consistently provide more perceived value to your customers than what they pay you.

You are only ever paid when you provide value, and your customers are only happy when they believe that they have received more value than what they’ve paid for.

You provide that value by providing SOLUTIONS to the problems, needs, wants, and/or desires of your target market.

In reality, if you’re wanting to build a business that you love, your customers are your purpose. The people you feel compelled to, gifted to, purposed to help in the world.

Your products are VALUABLE SOLUTIONS that should serve two criteria:

  1. They allow your customers to get and/or do what they want bigger, easier, faster, and with more ease and convenience than they’re currently experiencing… or it should satisfy the emotional satisfaction they’re seeking (or both).
  2. Your products should ALWAYS have way more perceived value to your customers than they actually pay you.

Income creation is simple when you realize your products are solutions… and income is just the reward you get only for providing awesome solutions.

If you want to create LONG TERM, sustainable income, you need to provide solutions and value with products that provide you with different “levels” of income, as well as different “types” of income.

To be quick about it… it’s difficult to have big success if you’re only generating commissions of $20 at a time.

You can sustain your business with small sales, but it’s really hard to grow and scale your business because of the mass amounts of sales it would take to grow a 6 figure plus income.

You’ll have a really hard time getting past break even this way. You need products and services that provide you with BIG paydays – and equally important, recurring income.

The Traffic Principle

By far, the #1 rookie mistake I see good people make when coming online and trying to generate traffic, is how you think about traffic.

Most people think of their business, or product, or service online as some “island” in the middle of the ocean that they have to “lure” people (traffic) to.

“How do I get people to my website so they see my offer,” is by far the question I am most asked. Truth is… you don’t have to “get” people to your site at all.

Remember “traffic” is just a group of people that are already looking for the solution that you have for them. And because they’re already looking, you just have to know WHERE they’re already congregating… where they are looking.

And when you know that, you can just plop yourself right down in the middle of them!

So, the better question to ask then… the right way to look at traffic is not how do I get people to my site… but where are they congregating already?

For now though… let’s get a few more principles down, so you can understand how and where to get traffic for the rest of your life.

Let me say this again… Getting traffic is easy!

But, traffic doesn’t turn into an audience or list until you capture the info. Which leads me to the next principle…

Basically, there are 2 types of traffic… traffic you own, and traffic you don’t own. ALWAYS send traffic you don’t own yet to your capture page.  

Any traffic that you are sending to your capture page that has not yet entered their email to be on your list… is traffic you DON’T own.

For example… let’s say you purchase traffic from one of the vendors I’ll reveal to you later, and they are sending 1,000 people to look at your site.

The 1,000 visitors are OWNED by the vendor and he/she is sending them to your site.

But… as soon as any of those 1,000 people enter their email into your capture page, they become a part of YOUR list.

Your list is the traffic that you own!

So, put simply… the only traffic that you own, is your list.

One of the most important things I learned in my early days was to quickly convert traffic that I didn’t own (the Traffic coming from Google) to traffic that I DID own… MY list.

That one principle of turning traffic that I didn’t own… into traffic that I own, saved my business.

Because instead of being left with nothing when Google punched me in the face years back, I had quickly built a list of over 15,000 people that I could still email whenever I wanted.

Here’s the takeaway: If you don’t own your traffic, you don’t own your business and you are at the mercy of somebody else all the time who probably doesn’t care about your money, your family, or your livelihood… they, like Google, only care about theirs!

Your Time Freedom Blueprint

Ok… so you want a time freedom lifestyle, right?

Yes, but, let me ask that question again in a different way…

Would you be willing to dedicate five hours of time per week for the next year to be able to live that lifestyle?

If you’re thinking that you don’t have five hours of extra time, notice I didn’t say “extra” time. I just said time. More on that later. 

I am going to say this over and over because you NEED to get it. If you really want to create massive wealth for the rest of your life… you need the PRINCIPLES behind WHY you do stuff.

When you know the principles over the steps, you have knowledge that will keep you successful for life.

Because “the specific steps” may change with technology, or the times, or whatever. But principles are rules and laws that hold true forever!

Contrary to widespread belief… generating sales is NOT hard, and there is no “secret” to making them.

Like everything else in life… generating sales is based on a law.

It’s called the “Law of Reciprocity.”

And when it comes to sales, when you follow the law of reciprocity, the brain without any conscious thought, feels like it MUST buy stuff from the person or persons who are over-delivering some sort of knowledge, or skill, or service, or even emotional connection.

The fastest, easiest way to deliver value to is to build your business around something that you already have an interest and passion in, because you already have a baseline of knowledge, and skills, and stories, and experiences to draw from.

When you do this, you can you instantly provide value, but you can then, without spending extra time… continue to provide value to the people on your list forever doing what you’re probably already doing.

If you’re truly passionate about something, and truly have an interest in something, you are ALREADY reading books about it, binge watching Youtube and Netflix videos about it, scrolling through social media feeds and groups dedicated to it, listening to podcasts about it, etc.

Only now… you’re going to do those same things you love, but with a PURPOSE.

You’re going to do all of that “research” that you’ve already been doing just for fun, with the purpose of digging out daily value that you can share.

You’re going to do it all with the purpose of becoming an expert in whatever area of interest you’ve chosen.

And if the word “expert” scares you, don’t let it. It’s easier than ever now to become an expert.

Now, I am not talking about some “false guru” who is just regurgitates information without really learning or knowing anything. I’m talking about a real expert who actually knows what you’re talking about.

Les Brown likes to say that you can become an expert in five years by reading just one book per month.

Because most people read, at best, one book per year… after 5 years, you’ll easily know more than 99% of everyone on the planet about any given topic by doing this.

But I say… 5 years is too long!

I say… because technology is making getting information easier and easier, become an expert in 90 days or less by fully IMMERSING yourself into your topic of interest.

But, don’t stop there!

Start replacing all of your mindless TV time, Facebook scrolling, Instagram news reading, etc. with “value producing activities.”

Be honest with yourself…. Right now you have 1 to 2 hours of what I call “broke time” in your daily activities.

I call it broke time, because the more time you spend doing those things, the more time you spend broke.

Not just financially, but emotionally and spiritually too!

There Are Shortcuts Everywhere

Ronald McDonald is no clown when it comes to creating wealth.

To get your thoughts on track, think about a McDonald’s franchise. Because what you get as a McDonald’s franchise owner is really a shortcut to making money.

That’s what you’re buying when you invest your $1 to $2 million dollars — a shortcut.

It’s a lot of money, yes. But what you get in return is one of the most highly successful shortcuts on the planet to making predictable, long term money.

So successful that it works in nearly every inch of the world today.

In fact… it works so well, I’ve personally never seen a McDonald’s go out of business. What McDonald’s is… is a shortcut to making money in the food business.

Because you don’t have to make the food or develop new food items.

You don’t have to design the kitchen or building, or decide what setup works best.

You don’t have to design ads and marketing materials like flyers, commercials, online ads, or websites.

When you get your franchise you bypass all the hard stuff and you get to use the setup, the food, the ads, the kitchen, the building design, and the business model that is already PROVEN to work all over the world to make money.

You get a PROVEN-to-work, complete business-in-a-box that pays an average salary of $150,000 per franchise owned.

And that’s what you want, right?

You don’t want to waste your time, effort, and money doing things that don’t work, right? You just want to know if you follow the steps given… it just works!


And for everyone…

So… if you want to make $100,000 plus in the next year… why not just go get a McDonald’s franchise? I’ll give you 2 reasons why:

  1. According to the McDonald’s franchise website, it costs between $944,000 and $2.1 million to start a franchise, and a minimum of $500,000 of that has to be non-borrowed cash.
  2. On average, owners work 40 to 60 hours per week.

My guess is that if you had $500,000 cash laying around and you wanted to work for 60 hours a week, you wouldn’t be reading this post right now.

But wouldn’t it be cool if you could plug into a shortcut just as effective at spitting out a profitable business as McDonald’s. Only it cost almost nothing and you could complete the steps necessary to build the annual income in a 5 hour or less work week?

The truth is… there are shortcuts everywhere.

One of them is called network marketing, which allows you to create wealth online using PROVEN shortcuts so you can make money while you spend your life doing the things that you are passionate about.

Like McDonald’s, it’s a ready to go business in a box that allows you to fast-track making a solid, sustainable income.

Unlike McDonald’s though, it doesn’t take a crazy amount of money and time and people to run.

Follow Your Inner Calling

When you’re doing what you’re supposed to do… you’ll serve in ways you never even imagined, without even trying.

Like the honeybee, you’ll just by default pollinate and place seeds of greatness in your family, your community, and even the world.

Follow your inner calling, and even if the people and causes you are meant to serve never become totally clear… your purpose will happen by default.

Like the honeybee changes the world simply by doing what it intrinsically is supposed to do, I believe that when we as humans are set free to accomplish the purpose inside of us… we positively change the world.

Even without knowing it.

It’s why I am so passionate about setting people free to follow their inner dreams. The entire world benefits when we do!

The more people we have living their dreams… the happier, safer, and more stable we become as an entire society.

When we step into our inner calling, the world functions as it was designed.

Imagine for a moment your alarm clock going off…

But instead of feeling tired, and stressed, and anxious, and unhappy…

You wake up refreshed, with a smile on your face… knowing that today will be filled with purpose, adventure, and the people and things that you love.

You know it, because ALL of your days seem to go this well lately.

You ease out of bed, drop your favorite flavored coffee into your coffee maker…

And as the cup fills, you pop open your laptop right there on the kitchen table…

Type a quick email… and hit send, just as your coffee fills the cup.

A moment later you’re relaxing in your favorite spot, savoring your favorite cup of coffee… when the notifications start coming in.

A smile comes across your face as you glance at the laptop and notice that it’s more sales coming in.

You close the laptop…

Finish your coffee…

And smile again… because your “work” is done, and the rest of the day is YOURS to do whatever you please with.

You may be thinking that sounds great… but we all know that “if it sounds too good to be true… it is.”


And that one line may be the biggest line of crap that’s holding you back from achieving your dreams, and pursuing the gifts that God put inside of you.

Truth is… those that achieve greatness, those that do amazing things that change the world… ALWAYS believe in things that “normal” people think could never be possible.

Those who live their dream lives…. People like YOU, believe that the invisible… what only lives in your dreams… IS possible.

What Makes you Dangerous

In his book, “The Last Arrow,” Erwin McManus clearly spoke about being average.

“We must war against the temptation to settle for less. Average is always a safe choice, and it is the most dangerous choice we can make. Average protects us from the risk of failure, and it also separates us from futures of greatness.”

What’s interesting to me is that there are two ways to be dangerous.

T.E. Lawrence said that dreaming with your eyes wide open and acting on your dreams makes a man dangerous because it makes anything possible.

But being average, Erwin McManus said, separates you from your future greatness. Being average kills your inner dream.

Basically, being one type of dangerous makes it possible for you to achieve your dreams, and the other separates you from your future greatness.

Which do you prefer?

It’s a decision that you must make.

Reading that passage from Erwin reminded me of how much I want for you to leave the land of average.

I’m guessing you want more than average.

  • Average people are 1 to 3 missed paychecks away from total financial ruin.
  • Average people work 50+ hours a week just to exist and pay bills. They have almost nothing left to use to enjoy life with.
  • Average people are miserable at the jobs they spend nearly every waking hour at.
  • Average people settle for an inferior version of themselves, never reaching their full potential.
  • Average people settle to just exist in life instead of living it to the fullest.
  • Average people can’t see past their own struggles to help anybody else.

But you’re not average.

You don’t settle.

You know deep in your heart that you were meant to do more, not just for you, but for others in your family, your community, and even around the world.

And this need to help and serve others is the final thing that all dream achievers have.

Listen… you may not know yet who or what specifically you are supposed to serve.

It took me a while to figure it out, and I still find I want to serve more and more each day. Because the more you have, the more you’ll want to serve others.

There’s a reason why giving feels so good, and why it’s actually a very healing event physically, mentally, and spiritually…

We’re meant to give! And here’s the really cool thing…

When you decide to go after that inner dream no matter what, you will by default serve your family, your community, and even the world in ways you may not even realize.