Small business capture pages continue to grow in popularity — and for good reason. Most business owners understand that website traffic is vital to establishing a local presence, BUT conversion is where the magic happens. Actually getting a visitor to take action when they are on your site is the ultimately objective, and that’s precisely where a good capture page shines.
You can flood your website with traffic, but if you can’t get them to take action, opt-in, or call your office, then it really doesn’t matter.
When a prospect lands on your capture page and is enticed by your offer, they simply complete the form and click the submit button. Now you have a new prospect to follow up with offers, incentives and free content.
A common mistake many businesses make is they don’t have a strong, compelling offer. Your offer should be appealing to new customers. It must have enough value to persuade them to want to check out your business. After requesting the offer, the prospect will be taken to the next step.
We know the average person lands on any given website for only a few seconds. This is why it’s imperative to get their attention fast and provide a “compelling offer” they couldn’t possible refuse.
At bare minimum, it’s important the prospect provide their name and email address. A simple way to collect this information is to offer a free report or video series on important relevant topics.
Just like new customers are the lifeblood of your business, your email list is the lifeblood of your online marketing campaign. Many small businesses still are not building an email list. Big mistake.
Why, you might be thinking?
Most people will only be on your website a couple seconds and will never return after they bounce off. However, if you give them a good reason to get on your list, you can now communicate with them anytime you want.